Veterinary practices need help in building their brand to thrive in today’s socially connected world. The landscape of brand loyalty is changing. Things like excellent quality of medicine are becoming more standard. As a profession, we have to evolve to engage our clients on new levels so we can stand out from the competition, Dr. Google and big box retailers. By focusing on what makes the veterinary practice special, we can ensure our position as a vital necessity in pet healthcare.
- What are millennials looking for in a brand?
- What is your brand saying about you?
- How do you set yourself apart so clients choose you?
By identifying these factors, practices can develop strategies and methods to deliver the ultimate client experience which builds brand loyalty, sustainability and profitability. We will focus on strategies to improve your brand image, connect with your clients digitally and review some modern marketing trends.
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Dr. Stacee Santi is a 1996 DVM graduate from Colorado State University and the founder of Vet2Pet, a technology startup that builds personalized custom apps for veterinary practices. With over 20 years of clinical experience in small animal and emergency practice, Stacee brings an “in the trenches” approach to innovation and solutions for veterinary teams. She has also served as a medical advisory consultant for NVA for 5 years, medical director for AAHA general/ER practice in Colorado as well as a member of the Executive Committee and Chairperson for the Telehealth Task Force for the Colorado Veterinary Medical Association.